Selasa, 07 Oktober 2014

INTRODUCTION TO TAOURISM SCIENCE


Judul : INTRODUCTION TO TAOURISM SCIENCE
Pengarang : Prof. Dr. I gde Pitana, M.Sc
Penerbit : Kencana
Cetakan  : Cet. 1
Tahun Terbit : 2010
Bahasa : Inggris
Jumlah Halaman : 192 hlm
Kertas Isi : HVS
Cover : Soft
Ukuran : 16 x 23 cm
Berat : 400 gram
Kondisi : Baru
Harga :  Rp      70,000 diskon 15%
Bayar :  Rp      59.500
Stock : 1





INTRODUCTION TO TAOURISM SCIENCE
Pengarang: Prof. Dr. I gde Pitana, M.Sc
Penerbit: Kencana

DAFTAR ISI

PREFACE     
THE MINISTER OF CULTURE AND TOURISM'S
KEYNOTE ADDRESS        
TABLE OF CONTENTS      

CHAPTER 1 INTRODUCTION      
Introducing the Birth of a Science    
The Audience and Advantages         
The Content Structure           

CHAPTER 2 TOURISM AS A SCIENCE  
The Acknowledgment of Tourism as a Science         
The Scientific Philosophy and Tourism Science        
The Ontological Aspect         
The Epistemological Aspect  
The Axiological Aspect         
Branches of Tourism Science 
Comparisons with other Sciences      

CHAPTER 3 HISTORY AND CONCEPTS OF TOURISM          
History of the Birth of Tourism         
Definition Constructions of Tourist and Tourism      

CHAPTER 4 TOURISM SYSTEMS           
Theory of Systems     
Tourism Systems
Tourism Industry in Tourism Systems           
The Environmental Factors    

CHAPTER 5 TOURISM RESOURCES      
The Concept of Tourism Resources   
Natural Resources      
Human Resources      
Cultural Resources     
Special-Interest Resources     

CHAPTER 6 TOURISM MANAGEMENT
The Concept of Management
Basic Principles of Tourism Management      
Tourism Management Method           
Tourism Management Models           

CHAPTER 7 TOURISM DEVELOPMENT POLICY AND STRATEGIES        
The Concept of Tourism Policy         
History of World Tourism Policy Development        
The Process of Tourism Planning       
The Roles and Responsibilities of the Government in Tourism Policy          
Control Mechanism in Tourism Policy           

CHAPTER 8 DEVELOPMENT OF TOURIST DESTINATION  
The Concept of Tourist Destination  
Destination as Tourism Product         
Destination Life Cycle           
Development Techniques of Tourist Destination      

CHAPTER 9 TOURISM MARKETING     
The Concept of Marketing     
Tourism Marketing     
Tourism Product Risk
Quality Management 
The Systems and Functions of Marketing Management Marketing Planning           
Marketing Mix           

CHAPTER 10 TOURISM IMPACTS          
Tourism Economic Impacts   
Tourism Socio-Cultural Impacts        
Tourism Impacts toward the Environment    
Community Responses toward Tourism Impacts      

REFERENCES         
THE AUTHORS       




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